BrandIdentity
A brand is a reputationpromisevoicesystemfeeling
Brand identity design that starts with strategy, not colour swatches. We build systems that stand out in their category, resonate with exactly the right people, and scale consistently across every medium.
The Identity Lab
One brief.
Four directions.
The brief: Meridian, a specialty coffee roaster opening in Colombo. Same company, same strategy questions, four very different answers. Switch directions and watch the entire system change: mark, palette, type, and voice.
Coffee Roasters · Colombo
Meridian
Roasted with patience.
Direction 01 · The Heirloom
Heritage craft, priced like it
Colour System
Espresso
#2B1D16
Cream
#F3EAD9
Gold
#C9A227
Bark
#6B4F3A
Tone of Voice
“Few words, well chosen. Meridian speaks like a letterpress card: warm, unhurried, and certain of its craft.”
Mark Construction
Primary mark · The Heirloom
Stationery
Amara Silva
Head Roaster
Business card · Front
? Meridian is a fictional brief. In a real engagement you would see three directions, each argued for in person before you choose.
The Studio View
A logo is a signature.
A brand is a reputation.
Most agencies start with the logo. We start with the question: what do you want to be known for? The mark, the palette, and the voice all follow from the answer.
Position before palette
We decide what the brand should own in its market before a single colour is chosen.
Distinct beats pretty
Beautiful but forgettable is a failure. We design for recognition, not decoration.
Systems, not logos
A logo is one artefact. We deliver the rules that keep it coherent everywhere else.
How We Work
Discovery
Structured workshops with your leadership team. We map your business model, competitive landscape, target customer, and the position you want to own in your market.
Weeks 1-2
Strategy
A brand strategy document covering positioning, key messages, and brand personality, reviewed and signed off before any design work begins.
Weeks 2-3
Design
Three distinct visual directions, each grounded in the strategy. You choose one and we refine it through structured rounds of feedback into a full identity system.
Weeks 3-6
Deliver
Complete brand guidelines in Figma and PDF, with all asset files organised and ready for immediate use across every medium, digital and print.
Week 7
? Timelines shown are typical for a full identity engagement. Smaller scopes move faster.
The Handover
Everything,
documented.
A brand you cannot use is a brand you do not own. Every engagement ends with a complete, organised handover: no missing files, no chasing, no dependence on us to apply your own identity.
Figma source file
All components, variants, and styles
PDF brand guide
Print-ready, shareable reference
Logo files
SVG, PNG, and PDF in every variant
Colour codes
HEX, RGB, CMYK, and Pantone
Type licences
Guidance on acquisition and usage
Asset folder
Organised and labelled for handoff
Engagements
Choose your scope.
We handle the rest.
All packages include a discovery call and written scope before any payment is taken.
Branding
Brand Starter
Launch your business with a professional visual identity.
- 3 logo concepts
- 3 revision rounds
- Primary logo + wordmark + favicon
- Colour palette (primary + secondary)
- Typography selection + pairing guide
- 1-page brand quick guide (PDF)
- PNG / SVG / PDF files
Branding
Full Brand Identity
Build a complete brand system with strategy, identity, guidelines, and launch assets.
- Everything in Brand Starter
- Full logo suite, 5 variants
- 10 custom icons
- Photography art direction
- Brand guidelines (Figma + PDF)
- Business card, letterhead & email sig
- Brand strategy workshop (2 sessions)
- Positioning + brand personality doc
- Voice & tone + messaging framework
- 12 social media templates
- Full launch collateral pack
/Discovery call → written scope → fixed quote. No payment until you approve.
Get started
Start your brand project
Tell us a little about your brand and we'll come back with a tailored proposal, usually within 3 business days.
Ready to grow with Graviti?
You'll talk to the senior people who'll actually do the work. Straight answers on scope, timeline, and budget.
Free · 30 minutes · No obligation